Hello and welcome

I’m Aleksandra Stefanovic, your personal navigator in the dynamic world of Digital Marketing. I am committed to exploring the depths of this field, conducting various tests and experiments, and sharing my insights and findings with you. I will venture into the complexities of digital marketing so that you won’t have to. Think of this space as your express route to understanding the nuances of Digital Marketing, sans the information overload. I welcome you to join me on this exciting journey of learning, growth, and success. Let’s start this adventure and together, we will make the digital world a little less intimidating, one post at a time.

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Latest posts

robotstxt rules

Understanding the Precision of Robots.txt Rules

The management of how search engines interact with your website is crucial. A fundamental tool in this domain is the robots.txt file, which guides search engine bots on what parts of your site they can or cannot crawl. Chris Long, VP of Marketing…

Spotlight on Aleyda Solís: Curating Insights from the Google Search API Leak

In response to the monumental leak of Google's Search API documents, Aleyda Solís, a renowned International SEO Consultant and Founder at Orainti, has stepped forward with a valuable resource for the SEO community. Recognizing the overwhelming…

Unveiling Google’s SEO Secrets

A Deep Dive into the Recent Document Leak Introduction In a groundbreaking development for the world of search engine optimization (SEO), an extensive leak of Google's internal documents has surfaced, offering unprecedented insight into…

50+ Essential Statistics for 2024

Thanks to comprehensive resources like Ahrefs, we can dive deep into the latest trends and statistics that shape the way we approach SEO and online visibility. Here's a roundup of 56 pivotal Google search statistics that every marketer should…

The Dawn of AI-Driven Search: A New Challenge for Web Publishers

As Google pioneers into artificial intelligence-driven search results with its "Search Generative Experience" (SGE), the traditional web publishing landscape is facing an unprecedented upheaval. This innovation, designed to provide users with…
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SEO is Out, GEO is In

Embracing Generative Engine Optimization for Future Business Success In the rapidly evolving world of digital marketing, staying ahead of the curve is not just beneficial—it's essential. The recent advancements in artificial intelligence…
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Google’s SGE: A New Frontier for Paid AI Features in Search

In a move that's stirring discussions across the tech and digital marketing communities, Google is considering introducing paid features for its Search Generative Experience (SGE), marking a significant shift in how users interact with its…

Water Filter Installation Service

Marketing for a service like water filter installation requires a multifaceted approach. This blog post will explore effective strategies encompassing branding, website design, content creation, social media presence, and advertising. Our goal…

Hair Salons Online + Social Media Plan

Hair salons have become more than just places for haircuts and styling; they are sanctuaries of self-expression and confidence-building. From bustling city streets to quaint neighborhood corners, hairstylists ply their craft, bringing not just…

Remember, Kids Are Buyers Too

Recently, a revealing encounter with my seven-year-old niece served as a poignant reminder for me about the evolving trends in marketing. He came to me gleefully, his phone in hand, eager to share an eye-catching YouTube advertisement. This…
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Schema markup for programmatic SEO pages

Creating schema markup for programmatic SEO pages involves a process where structured data is added to your HTML to provide search engines with detailed information about the content of your pages. This structured data is usually in the format…

Google’s March 2024 Core Update Unveiled

Google has once again taken a monumental step forward with its March 2024 Core Update. This substantial algorithm overhaul, announced on March 5, 2024, is set to revolutionize the quality of search results by significantly reducing unhelpful,…
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Google Ads Campaign Types 2024

As of 2024, Google Ads has become an even more integral part of the marketing toolkit for businesses of all sizes. With a suite of campaign types that cater to various advertising goals, this platform offers unparalleled reach and specificity…
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Exploring the World with Generative AI: A New Chapter for Google Maps

Google Maps has always been at the forefront of helping us navigate and explore the world around us. From finding the quickest route home to uncovering hidden gems in uncharted neighborhoods, it's been an indispensable part of our daily lives.…
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Holiday E-Commerce Boost: Key Digital Marketing Tactics

Online shopping during the December-January holiday period has increasingly become a significant aspect of consumer behavior, reflecting changing preferences and habits. This shift has crucial implications for digital marketing strategies.…

Live Google Fluctuations

Stay ahead of the curve by tracking Google fluctuations, and optimize your SEO strategy for maximum visibility and ranking

Get in touch now

Have questions about the latest trends, or curious about my recent research? Looking to discuss specific aspects of digital marketing? Feel free to reach out. I’m always here to connect, discuss, and share insights.