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SGE while browsing

Google has unveiled new features for its Search Generative Experience (SGE), including the ability to use SGE while browsing, definition overlays in SGE responses, and coding improvements with color-coded syntax highlighting in SGE answers.…
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Implementing “Free Consultation” to Boost Leads

Let me paint a picture: It's a bright Monday morning, and you’re scrolling through a website. You’re keenly interested in the service, but hesitant to fill in another form for fear of yet another subscription. Sound familiar? In today's…

The Power of Emotions in Advertising

In today's bustling market, where countless products vie for a spot in consumers' lives, the real game-changer is not the product itself, but the emotion it evokes. Iconic brands have long recognized this, and their advertising campaigns are…

Bing’s Latest Features

1. Expanded Features for Bing Chat Users can now select text within Bing search results to initiate another search. Additionally, this capability has been extended, allowing users to conduct searches directly on Bing Chat, bypassing the…
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Google Ads – Scan To Call QR Feature

Over the past few years, QR codes have transitioned from being just a technological curiosity to an essential tool for businesses. From restaurants to retail shops, these scannable codes have become a shortcut to a plethora of information. Google,…

Can old content hurt my website’s ranking?

We've all heard the saying, "Out with the old, in with the new," right? But when it comes to website content, this adage may not always apply. Danny Sullivan, a prominent figure in the SEO community and Google's Search Liaison, recently…
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Google’s Updated Stance on HowTo and FAQ Rich Results

In an attempt to streamline and enhance user experience, Google has made critical updates on how some rich results will be displayed in search results. Announced on August 8, 2023, these changes focus on the visibility of FAQ and HowTo rich…
help me visualize
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“Help Me Visualize” – The Google Slides Revolution

Google has taken a leap forward, aiming to change the way we interact with presentations. With the rollout of the "Help Me Visualize" feature in Google Slides, content creation just got a lot more creative and, dare we say, fun! A Closer…
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GPTBot and Robots.txt

GPTBot - OpenAI's ChatGPT's web crawler, you can now block it with your robots.txt file - if you want To disallow GPTBot to access your site you can add the GPTBot to your robots.txt: User-Agent: GPTBot Disallow: / Twitte…

Grammar Checker on SERP

Google's new Grammar Checker is an addition to its SERP that examines whether a sentence or phrase is grammatically correct. If not, it suggests how to correct it. This feature is primarily targeted at English language users, making it a valuable…