Hello and welcome

I’m Aleksandra Stefanovic, your personal navigator in the dynamic world of Digital Marketing. I am committed to exploring the depths of this field, conducting various tests and experiments, and sharing my insights and findings with you. I will venture into the complexities of digital marketing so that you won’t have to. Think of this space as your express route to understanding the nuances of Digital Marketing, sans the information overload. I welcome you to join me on this exciting journey of learning, growth, and success. Let’s start this adventure and together, we will make the digital world a little less intimidating, one post at a time.

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Latest posts

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TikTok’s Video-Scrubbing Thumbnails

Understanding TikTok's Video-Scrubbing Thumbnails Video-scrubbing thumbnails are a new TikTok feature that allows you to preview parts of the video as you fast-forward or rewind. This new feature enhances user control and interaction, as…
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Responsive Search Ads and AI

Google released a fresh guide on Responsive Search Ads (RSAs) that dives deep into how Artificial Intelligence powers their optimization process for each search query. Here's a quick overview of what you can expect from this resource. What…

Instagram Broadcast Channel for E-commerce

Instagram, already a cornerstone for influencers and businesses alike, has once again innovated how we engage with audiences on social media. Enter the Instagram Broadcast Channel – a pioneering tool aimed at boosting genuine and intimate…
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The Power of High DR and Review Blogs in Google’s SGE Answers

Google's Search Generative Experience (SGE) has introduced a novel element that warrants our attention: the inclusion of product lists in its AI-generated answers. This change is especially impactful for websites with high Domain Rating (DR)…
Google's SGE August Updates and New Additions

Google’s SGE: August Updates and New Additions

Addition of Videos in AI-Generated Answer Section In a revolutionary move, Google is taking the Search Generative Experience a step further by adding videos to its AI-generated answer section. With this, Google can now present a playable…
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Elon Musk’s Twitter Rebrand: Swapping the Iconic Bird for ‘X’

The landscape of social media is no stranger to change, and in the latest upheaval, tech billionaire Elon Musk has ushered in a new era for Twitter. In a significant departure from tradition, the company's iconic blue bird logo has been replaced…
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Search Generative Experience with Direct Links in Snapshot Answers

Google is taking a significant step to enhance the transparency and utility of its Search Generative Experience (SGE) by testing the inclusion of direct links within AI-generated snapshot answers. This move comes in response to previous criticisms…

AI & Markmap

I recently discovered something interesting that I thought might be useful to you all. In a chat, I simply typed in the following:"#markmap syntaxin markmap each level of # is a new branch. Create an example of a markmap syntax for…

Bulk Data Exports

In the world of SEO, data is king. The more information you have at your disposal, the better equipped you are to make informed decisions that can significantly improve your website's performance. One tool that offers a wealth of data is Google's…
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Bard vs ChatGPT: What’s the Difference?

Artificial intelligence (AI) has made significant strides in recent years, particularly in the field of natural language processing (NLP). Two notable examples of this progress are Google's Bard and OpenAI's ChatGPT. Both are AI-powered chatbots…

It’s a Googlequake

The latest update, which occurred in July 2023, has caused quite a stir in the SEO community. SEMrush, a leading SEO tool provider, has reported a high level of turbulence, rating it more than 9/10 on their scale, indicating a significant impact…
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What is Meta Threads?

Meta Threads is the latest innovation in the world of social media, a fresh microblogging platform developed by Meta, the colossal corporation that also owns WhatsApp, Facebook, and Instagram. This new platform is designed to compete with Twitter,…

Elon Musk’s Plans for AI, X.AI

https://open.spotify.com/episode/49dKB83Qh4sUpMVI4rb2x2?si=kzvUE8YlSIS8MY3GVSLGqA In the ever-evolving world of technology, few names resonate as loudly as Elon Musk. Known for his revolutionary ideas and ambitious plans, Musk is a figure…

Generate QR Codes Instantly with Code Interpreter

With the ChatGPT code interpreter, you can create a QR code in just a few seconds. Whether you need it for personal or professional use, generating a QR code has never been easier. To create a QR code with the ChatGPT code interpreter, simply…

Shopify’s Innovative Tool Highlights the Cost of Unnecessary Meetings

In a bid to curb unnecessary gatherings in the workplace, Shopify, the Canadian multinational e-commerce firm, has unveiled a new tool that calculates the cost of meetings based on employee pay data. This innovative tool is designed to make…

Live Google Fluctuations

Stay ahead of the curve by tracking Google fluctuations, and optimize your SEO strategy for maximum visibility and ranking

Get in touch now

Have questions about the latest trends, or curious about my recent research? Looking to discuss specific aspects of digital marketing? Feel free to reach out. I’m always here to connect, discuss, and share insights.