Hello and welcome

I’m Aleksandra Stefanovic, your personal navigator in the dynamic world of Digital Marketing. I am committed to exploring the depths of this field, conducting various tests and experiments, and sharing my insights and findings with you. I will venture into the complexities of digital marketing so that you won’t have to. Think of this space as your express route to understanding the nuances of Digital Marketing, sans the information overload. I welcome you to join me on this exciting journey of learning, growth, and success. Let’s start this adventure and together, we will make the digital world a little less intimidating, one post at a time.

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Latest posts


AI Hack: Extract Data from Your Competitor’s Website in a Minute

Navigating the online business world can be challenging, especially when you need to keep an eye on your competitors. Luckily, with innovative tools like ChatGPT-4 and Link Reader, you can quickly extract and summarize relevant data from your…

ChatGPT Hack: Transform Video Reading into Blog Headings and Midjourney Images

Have you ever been caught up in the daunting task of creating a blog post from a video? Ever wished there was a hack to simplify this process and give you a head-start on the content creation journey? Today, your wishes are answered. I'll share…

ChatGPT Code Interpreter

Artificial Intelligence (AI) continues to break barriers and create new avenues for human-computer interaction. Among the recent AI innovations, the ChatGPT Code Interpreter is a standout. This powerful tool is changing how we work with code,…

Discovering Google SGE’s Innovative ‘Stores’ Feature

As an AI aficionado, I couldn't help but take an in-depth look at the latest offering from Google's AI stable - the new Google Search Generative Experience (SGE). Rolled out just a month ago, this advanced AI-powered feature has already started…

Google Search News with John Mueller: Core Updates, AI, and Much More!

Hello everyone! I have something exciting to share with you today. A new video from John Mueller of Google, which is packed with important updates and news from the world of Google Search. Here's a sneak peek of what's inside: Core Web…

Barry Schwartz’s Latest Update on Google Search Ranking Algorithm

In his latest video, Barry Schwartz, a well-known authority in the SEO industry, discusses key updates about Google's search ranking algorithm, Twitter's visibility in Google search, enhancements to Bing chat, AI advancements, and much more. Why…

Google’s new e-commerce feature: “Checkout on Google” 

Super excited about this nugget I picked up from Kevin Indig's recent post on Google's new e-commerce feature: "Checkout on Google" - https://lnkd.in/ebPzRbEAThis will let customers jump straight to your checkout page from free organic…

Twitter has started blocking unregistered users

I was diving into a thought-provoking post by Barry Schwartz and felt the urge to share some insights from a marketer's standpoint. So, what's cooking on Twitter? They've changed the game by enforcing a login mandate to browse…

Interview with Dejana Djukic: PPC Expert Weighs in on Google’s SGE

Hello there! I am Aleksandra Stefanovic, and today I bring you a detailed interview with Dejana Djukic, a renowned PPC (Pay Per Click) expert. I’ve asked Dejana about her thoughts on Google’s new Search Generative Experience (SGE) and how…

SGE Vs Live SERP: An Analysis and Comparison

The recent introduction of Google’s Search Generative Experience (SGE) has led to many changes in how search results are presented. Using AI technology, Google provides an enriched search experience aimed at delivering the most relevant and…
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Unlocking the Power of Google’s Triple Featured Snippet Test for Instant Website Ranking Boost

Introduction Google’s search results have always played a crucial role in determining a website’s visibility and success. Recently, a groundbreaking change has emerged that has the potential to move your website from the bottom to the…

Testing 50 YMYL Queries on Google SGE

In the field of Search Engine Optimization, there’s been much discussion about Google’s Search Generative Experience (SGE) and how it handles YMYL (Your Money or Your Life) queries. For those who might be unaware, SGE is Google’s latest incorporation of generative AI into its search experience. It’s designed to provide more intuitive, in-depth responses to queries.

Google’s Revolutionary Search Generative Experience (SGE)

Search engines have been the cornerstone of digital knowledge gathering for years, and now, Google is set to take another revolutionary leap with its Search Generative Experience (SGE). This new feature represents a transformative step in search…

Live Google Fluctuations

Stay ahead of the curve by tracking Google fluctuations, and optimize your SEO strategy for maximum visibility and ranking

Get in touch now

Have questions about the latest trends, or curious about my recent research? Looking to discuss specific aspects of digital marketing? Feel free to reach out. I’m always here to connect, discuss, and share insights.