Holiday E-Commerce Boost: Key Digital Marketing Tactics

Online shopping during the December-January holiday period has increasingly become a significant aspect of consumer behavior, reflecting changing preferences and habits. This shift has crucial implications for digital marketing strategies.…

TikTok Shop Arrives in the U.S

The wait is finally over for the U.S. market as TikTok launches its e-commerce platform, the "TikTok Shop". This strategic move showcases the social media giant's dedication to intertwining social media and online shopping, a blend that has…
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Marketing Tips for Local Businesses: The Case of a Successful Jewelry Brand on TikTok

Marketing a local business can be a challenge, but it doesn't have to be. One local jewelry brand, referred to here as "Evry Jewels," demonstrates just how effective a blend of in-person and social media marketing can be. The Strategy of…
SGE shopping

The AI Shopping Assistant: A Trial with Google’s SGE

Imagine finding your perfect outfit within minutes, without the hassle of scrolling through endless pages of clothing items. Sounds like a dream, right? Well, the future of online shopping might be closer than we think, thanks to Google's Search…
sge answer

The Power of High DR and Review Blogs in Google’s SGE Answers

Google's Search Generative Experience (SGE) has introduced a novel element that warrants our attention: the inclusion of product lists in its AI-generated answers. This change is especially impactful for websites with high Domain Rating (DR)…

Google’s new e-commerce feature: “Checkout on Google” 

Super excited about this nugget I picked up from Kevin Indig's recent post on Google's new e-commerce feature: "Checkout on Google" - https://lnkd.in/ebPzRbEAThis will let customers jump straight to your checkout page from free organic…