,

Holiday E-Commerce Boost: Key Digital Marketing Tactics

Online shopping during the December-January holiday period has increasingly become a significant aspect of consumer behavior, reflecting changing preferences and habits. This shift has crucial implications for digital marketing strategies.…
,

TikTok Shop Arrives in the U.S

The wait is finally over for the U.S. market as TikTok launches its e-commerce platform, the "TikTok Shop". This strategic move showcases the social media giant's dedication to intertwining social media and online shopping, a blend that has…
, ,

Marketing Tips for Local Businesses: The Case of a Successful Jewelry Brand on TikTok

Marketing a local business can be a challenge, but it doesn't have to be. One local jewelry brand, referred to here as "Evry Jewels," demonstrates just how effective a blend of in-person and social media marketing can be. The Strategy of…
SGE shopping
,

The AI Shopping Assistant: A Trial with Google’s SGE

Imagine finding your perfect outfit within minutes, without the hassle of scrolling through endless pages of clothing items. Sounds like a dream, right? Well, the future of online shopping might be closer than we think, thanks to Google's Search…
sge answer
,

The Power of High DR and Review Blogs in Google’s SGE Answers

Google's Search Generative Experience (SGE) has introduced a novel element that warrants our attention: the inclusion of product lists in its AI-generated answers. This change is especially impactful for websites with high Domain Rating (DR)…
,

Google’s new e-commerce feature: “Checkout on Google” 

Super excited about this nugget I picked up from Kevin Indig's recent post on Google's new e-commerce feature: "Checkout on Google" - https://lnkd.in/ebPzRbEAThis will let customers jump straight to your checkout page from free organic…